各位亲爱的来宾：

很荣幸在初夏的上海，欢迎您再次莅临国家会展中心参加2017年上海大虹桥美博会。上海大虹桥美博会传承1989年创建的每年中国（广州）国际美博会“民族品牌的摇篮，全球展览平台”的宗旨，迎合上海城市属性，致力全产业链各板块的跨界创新，国际品类的突破和资源开拓。

今年上海大虹桥美博会为您带来全球18个国家和地区的2,200个品牌，活动与展览规模达23万平方米。50万专业买家，美妆博主和网红、涵盖日化线专业线超800多个买家团、33场高端特备活动、14余场品类/品牌推介活动。

中国美妆消费市场对抗衰和高质量原料美妆产品的需求飞速增长，2017年主办方携手天然资源丰富的澳大利亚，以“Natural Beauty天然美“为主题展现崭新的澳新展馆。澳大利亚正式成为我们的主宾国， 为您带来全产业链从原料生产，科技研发，法务的支持，邀约36个省市的多渠道经销商，跨境电商，网红微商等买家团以及资本对接。为整合中国美业全产业链的资源跨界创新，注入国际资源和人才是大虹桥美博会在CIBE美博会旗下的重要定位。

再次感谢您继续支持上海大虹桥美博会，我们一定会更加努力的完善和开拓，与您的事业一起成长、风雨与共！

预祝您在上海大虹桥美博会上获得丰富收获和体验！

顺祝商祺

马娅

上海大虹桥美博会 主席

WelcomeLetter

DearBuyers & Visitors,

On behalf of CIBE organizer committee, it is my pleasure to welcome you to the second year of CIBE Shanghai Hong Qiao event. This year weare representing 18 countries and 2,200 exhibitors in the following 3 days. We have invited more than 500,000 buyers and delegations, outstanding professionals, as well as KOLs and the end consumers who are potentially our future industry distributors and workers to attend. We are looking forward to see you all bring new energy and synergy for the global beauty industry community.

CIBE Shanghai edition is designed to break through the traditional beauty tradeshow format , and embrace the rapid changing China market. Thisyear we have carefully curated 33 events that address the most relevant and compelling issues, needs, and areas of development facing the beauty industry today, from sustainable natural ingredient supply chain to Omni-channelbusiness innovations, Internet KOLs Live-Streaming, WeChat as well as othermobile and cross-border e-commerce business innovations, catered specifically for today’s technology-savvy Chinese consumer market that is now the largestmarket in the world.

In honor of this year’s official trade partner country Australia, with privilege guests came from afar to introduce Australian brands and the country’s natural raw materials and resources to fulfill supply chainneeds in the fast-growing natural beauty sector in China.

Again, thank you for taking part in CIBE Shanghai Hongqiao,good luck in show!

Yours Sincerely                                                              MA YA

Chairman of ShanghaiInternational Beauty Expo